Landscape Labeling: A marketing approach to support integrated landscape management
Framework document for landscape leaders
- Abigail Hart, EcoAgriculture Partners
- Christopher Planicka, EcoAgriculture Partners
- Lee Gross, EcoAgriculture Partners
- Louise Willemen, EcoAgriculture Partners
DateJuly 1, 2014
Landscape labeling is a strategy that practitioners of integrated landscape management can use to market their products. EcoAgriculture Partners designed and tested a landscape labeling approach to marketing in collaboration with local partners in two locations, Lari, Kenya and Mbeya, Tanzania.